TDA = Current booking situation + individual product performance + new market opportunities
Travel Data + Analytics GmbH (TDA) was founded in April 2019 by Dr. Markus Heller, a very experienced industry expert in tourism. He is supported by a motivated team of analysis and data science experts with many successfully managed projects in the travel industry.
Use our insights and knowledge
- to boost your own growth,
- to assert oneself even better in the competitive environment and
- to achieve your corporate sales and marketing goals as efficiently as possible.
Many years of experience and data-driven knowledge of the holiday travel market cooperating with all important players
The tourism industry needs more and more reliable market data along the moment of truth at the counter - the time of booking -, to be able to understand better current trends and developments in the holiday travel market. With our data pool of Travel Intelligence, that is unique in the travel industry, TDA records the sales activities in the industry on a daily basis and, with its market reports, enables very up-to-date and reliable conclusions to be drawn about booking and spending behaviour. TDA supports the players in the travel industry to be able to better classify their own performance against the background of current market developments in comparison to the competition. We work for tour operators, airports, DMOs, shipping companies and accommodation providers to identify future potential as soon as possible and activate the right measures.
Weekly generated booking data from travel sales translated into practical market knowledge - the data world of Travel Intelligence
The core of TDA are the daily measured and very precise data from Travel Intelligence. Travel Intelligence stands for an industry driven data pooling solution with continuously recorded booking data, especially from tour operators and OTAs. The database is used to record the bookings actually made in all major sales channels (stationary travel agencies, online travel portals and mobile sales). Based on this market-representative data basis, we report on market -, demand - and product trends. We are gradually developing the tour operator market system that has existed since 2004. We are currently adding bookings in direct sales, the source markets of Austria and Switzerland and the holiday home segment.
The A in TDA: Customized answers to individual questions
Further to our market-representative reports on booking trends, TDA offers a wide range of customer-specific analysis services. We condense big data and tourism market research into practically applicable market knowledge for you. Based on the objective data from Travel Intelligence, we derive the findings for our customers, which then form the basis for targeted product and sales management by tour operators, airports, DMOs, shipping companies and other tourism service providers.