TDA = Current booking situation + individual product performance + new market opportunities

Travel Data + Analytics GmbH (TDA) was founded in April 2019 by Dr. Markus Heller, a very experienced industry expert in tourism. He is supported by a motivated team of analysis and data science experts with many successfully managed projects in the travel industry. 

Use our insights and knowledge

  • to boost your own growth, 
  • to assert oneself even better in the competitive environment and 
  • to achieve your corporate sales and marketing goals as efficiently as possible.


Many years of experience and data-driven knowledge of the holiday travel market cooperating with all important players

The tourism industry needs more and more reliable market data along the moment of truth at the counter - the time of booking -, to be able to understand better current trends and developments in the holiday travel market. With our data pool of Travel Intelligence, that is unique in the travel industry, TDA records the sales activities in the industry on a daily basis and, with its market reports, enables very up-to-date and reliable conclusions to be drawn about booking and spending behaviour. TDA supports the players in the travel industry to be able to better classify their own performance against the background of current market developments in comparison to the competition. We work for tour operators, airports, DMOs, shipping companies and accommodation providers to identify future potential as soon as possible and activate the right measures.


Weekly generated booking data from travel sales translated into practical market knowledge - the data world of Travel Intelligence

Das Herz von TDA sind die tagesgenauen und sehr präzisen Daten aus Travel Intelligence. Travel Intelligence steht für eine treuhänderisch geführte Data-Pooling Lösung mit kontinuierlich aufbereiteten Buchungsdatensätzen zum veranstaltergetriebenen Urlaubsreisemarkt. In der Datenbank werden lückenlos die getätigten Buchungen, Umbuchungen und Stornierungen aller wesentlichen Vertriebskanäle (stationäre Reisebüros, Online-Reiseportalen und mobiler Vertrieb) erfasst. Auf dieser Datengrundlage erstellen wir repräsentative und objektiv vergleichbare Berichte zu Markt-, Nachfrage- und Produkttrends der verschiedenen Leistungserbringer. Das seit 2004 bestehende System mit Schwerpunkt Veranstaltermarkt entwickeln wir sukzessive weiter. Punktuell ergänzen wir es um Buchungen im Direktvertrieb, den Quellmärkten Österreich und Schweiz und dem Ferienhaussegment.


Das A in TDA: Maßgeschneiderte Antworten auf individuelle Fragen

Further to our market-representative reports on booking trends, TDA offers a wide range of customer-specific analysis services. We condense big data and tourism market research into practically applicable market knowledge for you. Based on the objective data from Travel Intelligence, we derive the findings for our customers, which then form the basis for targeted product and sales management by tour operators, airports, DMOs, shipping companies and other tourism service providers.