{"id":12629,"date":"2025-11-27T10:00:00","date_gmt":"2025-11-27T09:00:00","guid":{"rendered":"https:\/\/traveldataanalytics.de\/?p=12629"},"modified":"2025-11-25T15:14:42","modified_gmt":"2025-11-25T14:14:42","slug":"revenue-growth-continues-to-outpace-passenger-growth","status":"publish","type":"post","link":"https:\/\/traveldataanalytics.de\/en\/wachstum-in-umsatz-hoeher-als-in-pax","title":{"rendered":"Revenue growth continues to outpace passenger growth"},"content":{"rendered":"

Nuremberg, November 27, 2025 \u2013\u00a0According to the current booking position at the end of October 2025, both the summer season and the 2024\/25 tourism year have concluded. Both close with a 6 percent increase in revenue year-on-year, driven by strong last-minute demand in the final booking month of the season. The total number of holiday travellers booked for the full travel year, however, remains at the previous year\u2019s level, while the summer season alone shows a small increase of 1 percent. The new winter season 2025\/26 begins with a solid early-booking cushion: at the start of the season, it records a cumulative revenue increase of 8 percent. Early bookings for summer 2026 also look promising.<\/strong><\/p>\n\n\n\n

German travellers spent around \u20ac16 billion on their package and dynamically packaged summer holidays this year, once again delivering record revenues for the travel industry. Traveller numbers, however, are far less record-breaking: they exceed last summer\u2019s season by only 1 percent, and compared to the pre-crisis summer of 2019 they still lag behind by 8 percent. The growth seen this year is therefore driven primarily by higher travel prices and higher per-capita spending, which not every German household is able to absorb. The trend towards online bookings continues to strengthen as well: with 47 percent of all travellers now booking their summer holidays online through tour operator websites and OTAs, almost every second customer is choosing digital channels. In terms of revenue, online sales now account for 43 percent of this year\u2019s summer turnover, an increase of 15 percent compared with last year. The high street travel agencies have maintained their previous year\u2019s level and, together with the last winter season 2024\/25, achieved a 2 percent revenue increase across the tourism year.<\/p>\n\n\n\n

The new winter season 2025\/26 (travel period November 2025 to April 2026) shows a revenue increase of 8 percent at season start, while the number of booked winter travellers is already 6 percent higher year-on-year. This indicates both a moderate rise in winter prices and sustained strong demand from early bookers.\nIn the colder travel half of the year, holiday preferences are more diversified than during the summer months: long-haul travel, western mid-haul destinations\u2014including Germany\u2019s longstanding winter favourite, the Canary Islands\u2014and cruises each account for roughly one quarter of total revenues to date. The eastern mid-haul region follows slightly behind with a 20 percent share, yet shows clearly visible growth (+14 percent). Egypt stands out in particular, recording a 20 percent revenue increase compared with the previous winter.\u00a0<\/p>\n\n\n\n

In October 2025, 40 percent of the month\u2019s turnover came from winter holiday bookings. Even higher, however, is the early-booking volume for next year\u2019s summer holidays: these already account for 46 percent of all holidays booked in October.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n

Legend:<\/strong><\/strong><\/p>\n\n\n\n

The chart displays the cumulative travel revenues generated up to the end of October 2025 for the current summer season 2025 and the upcoming winter season 2025\/26, each compared with the previous year and with the pre-COVID level (summer 2019, winter 2018\/19). At the current booking status, the summer season and the 2024\/25 tourism year are completed. The TDA analyses include holiday travel bookings made in high street travel agencies as well as online bookings made on the websites of tour operators and Online Travel Agencies (OTAs), with a focus on package holidays. On the left side of the chart, the percentage share of October 2025 booking revenues allocated to each travel month or travel season is shown.<\/p>\n<\/blockquote>\n\n\n\n

\n

About TDA Travel Intelligence<\/strong><\/p>\n\n\n\n

Travel Data + Analytics (TDA) took over in spring 2019 the travel sales panel run by the Nuremberg market research company GfK since 2004. After the GfK data had been migrated to a new IT landscape, Travel Intelligence was set up as an independent solution with a self-learning database and associated analysis tool. The basis remains the booking data from stationary travel agencies and online portals that sell tour operator products. The requirements of tourism companies on a modern control instrument and evolving, increasingly dynamic questions can thus be mapped reliably and promptly, without giving up the core of a market-representative method that is consistently comparable over time. TDA = Current booking situation + individual product performance + new market opportunities.<\/p>\n\n\n\n

Further information: Alexandra Weigand, alexandra.weigand@traveldataanalytics.de<\/a>, phone: +49 (0)911 951 510 03<\/a><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Nuremberg, November 27, 2025 \u2013 According to the current booking position at the end of October 2025, both the summer season and the 2024\/25 tourism year have concluded. Both close with a 6 percent increase in revenue year-on-year, driven ...<\/p>","protected":false},"author":1,"featured_media":12626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17],"tags":[],"class_list":["post-12629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-news"],"yoast_head":"\nWachstum in Umsatz h\u00f6her als in Pax – Travel Data + Analytics GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/traveldataanalytics.de\/en\/revenue-growth-continues-to-outpace-passenger-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wachstum in Umsatz h\u00f6her als in Pax – Travel Data + Analytics GmbH\" \/>\n<meta property=\"og:description\" content=\"N\u00fcrnberg, 27. 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