{"id":4073,"date":"2022-01-29T15:41:20","date_gmt":"2022-01-29T14:41:20","guid":{"rendered":"https:\/\/traveldataanalytics.de\/?page_id=4073"},"modified":"2026-06-29T18:25:45","modified_gmt":"2026-06-29T16:25:45","slug":"about-tda","status":"publish","type":"page","link":"https:\/\/traveldataanalytics.de\/en\/ueber-uns\/wir-ueber-uns","title":{"rendered":"About TDA"},"content":{"rendered":"<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"tda-aktuelle-buchungslage-individuelle-produktperformance-tatsachliche-marktchancen\" class=\"wp-block-heading has-medium-font-size\">TDA = Current booking situation + individual product performance + new market opportunities<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Travel Data + Analytics GmbH (TDA) was founded in April 2019 by Dr. Markus Heller, a very experienced industry expert in tourism. He is supported by a motivated team of analysis and data science experts with many successfully managed projects in the travel industry.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use our insights and knowledge<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>to boost your own growth,&nbsp;<\/li>\n\n\n\n<li>to assert oneself even better in the competitive environment and&nbsp;<\/li>\n\n\n\n<li>to achieve your corporate sales and marketing goals as efficiently as possible.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-border-color has-heading-color has-light-background-color has-text-color has-background has-link-color wp-elements-2774e4f01ea4588bcc1f1033e8f4e449 has-global-padding is-layout-constrained wp-container-core-group-is-layout-c2a13c28 wp-block-group-is-layout-constrained\" style=\"border-color:#cccccc;border-width:1px;border-top-left-radius:2px;border-top-right-radius:2px;border-bottom-left-radius:2px;border-bottom-right-radius:2px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading has-large-font-size\">Travel<\/h3>\n\n\n\n<p class=\"has-body-text-color has-text-color has-link-color wp-elements-e0d63c2e745b2919d232479847e843f7 wp-block-paragraph\"><strong><strong>Many years of experience and data-driven knowledge of the holiday travel market cooperating with all important players<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-body-text-color has-text-color has-link-color wp-elements-fa44006c77ddd748dfef443f87453aee wp-block-paragraph\">The tourism industry needs more and more reliable market data along the moment of truth at the counter - the time of booking -, to be able to understand better current trends and developments in the holiday travel market. With our data pool of Travel Intelligence, that is unique in the travel industry, TDA records the sales activities in the industry on a daily basis and, with its market reports, enables very up-to-date and reliable conclusions to be drawn about booking and spending behaviour. TDA supports the players in the travel industry to be able to better classify their own performance against the background of current market developments in comparison to the competition. We work for tour operators, airports, DMOs, shipping companies and accommodation providers to identify future potential as soon as possible and activate the right measures.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-border-color has-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c2a13c28 wp-block-group-is-layout-constrained\" style=\"border-color:#cccccc;border-width:1px;border-top-left-radius:2px;border-top-right-radius:2px;border-bottom-left-radius:2px;border-bottom-right-radius:2px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading has-large-font-size\">Data<\/h3>\n\n\n\n<p class=\"has-body-text-color has-text-color wp-block-paragraph\"><strong><strong>Weekly generated booking data from travel sales translated into practical market knowledge - the data world of Travel Intelligence<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-body-text-color has-text-color has-link-color wp-elements-69ee252a1954d22c7bae13214826d11e wp-block-paragraph\">The core of TDA are the daily measured and very precise data from Travel Intelligence.\nTravel Intelligence stands for an industry driven data pooling solution with continuously recorded booking data, especially from tour operators and OTAs. The database is used to record the bookings actually made in all major sales channels (stationary travel agencies, online travel portals and mobile sales). Based on this market-representative data basis, we report on market -, demand - and product trends. We are gradually developing the tour operator market system that has existed since 2004. We are currently adding bookings in direct sales, the source markets of Austria and Switzerland and the holiday home segment.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-border-color has-text-color has-light-background-color has-background has-link-color wp-elements-4c0c21f50bedf9b4124e937670ed4d9c has-global-padding is-layout-constrained wp-container-core-group-is-layout-c2a13c28 wp-block-group-is-layout-constrained\" style=\"border-color:#cccccc;border-width:1px;border-top-left-radius:2px;border-top-right-radius:2px;border-bottom-left-radius:2px;border-bottom-right-radius:2px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading has-large-font-size\">Analytics<\/h3>\n\n\n\n<p class=\"has-body-text-color has-text-color has-link-color wp-elements-49df230565a70cec39ba1ff7de3bbfae wp-block-paragraph\"><strong>The A in TDA: Tailored answers to specific questions<\/strong><\/p>\n\n\n\n<p class=\"has-body-text-color has-text-color has-link-color wp-elements-0a79a0235ac44cd3938242c00256ad2d wp-block-paragraph\">Further to our market-representative reports on booking trends, TDA offers a wide range of customer-specific analysis services. We condense big data and tourism market research into practically applicable market knowledge for you. Based on the objective data from Travel Intelligence, we derive the findings for our customers, which then form the basis for targeted product and sales management by tour operators, airports, DMOs, shipping companies and other tourism service providers.<\/p>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"partner\" class=\"wp-block-group has-border-color has-white-color has-border-background-color has-text-color has-background has-link-color wp-elements-575dda66eccab6a1d17f4c3930d906db is-layout-flow wp-container-core-group-is-layout-a5f244ba wp-block-group-is-layout-flow\" style=\"border-color:#cccccc;border-width:1px;border-top-left-radius:2px;border-top-right-radius:2px;border-bottom-left-radius:2px;border-bottom-right-radius:2px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading has-large-font-size\">Success comes from working together<\/h3>\n\n\n\n<p class=\"has-body-text-color has-text-color has-link-color wp-elements-5194a5210bb853db4e4d976ffd82eb72 wp-block-paragraph\">Through strong partnerships and active memberships in relevant networks, we foster professional exchange and drive innovation. In this way, we are actively shaping the future of the industry. Here you can find our partners and memberships.<\/p>\n\n\n\n<div class=\"wp-block-group has-border-color has-heading-color has-white-background-color has-text-color has-background has-link-color wp-elements-37fe615c006d8237bbff1f7de6d84a33 is-layout-flow wp-container-core-group-is-layout-1e1ebab8 wp-block-group-is-layout-flow\" style=\"border-color:#cccccc;border-width:1px;border-top-left-radius:2px;border-top-right-radius:2px;border-bottom-left-radius:2px;border-bottom-right-radius:2px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"has-text-align-center has-heading-color has-text-color has-link-color has-normal-font-size wp-elements-8e09af3de79e81dbb23b5759a9b983ea wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Our Partners and Memberships<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default partner-logos has-white-background-color has-background wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"75\" data-id=\"12703\" src=\"https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/FuP_Logo_RGB_07-2019-Kopie.svg\" alt=\"\" class=\"wp-image-12703\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"252\" data-id=\"12700\" src=\"https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/logo_gross.png\" alt=\"\" class=\"wp-image-12700\" srcset=\"https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/logo_gross.png 847w, https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/logo_gross-300x89.png 300w, 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(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"286\" data-id=\"12702\" src=\"https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/DRV-Logo-Unterzeile_WEB.png\" alt=\"\" class=\"wp-image-12702\" srcset=\"https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/DRV-Logo-Unterzeile_WEB.png 500w, https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/DRV-Logo-Unterzeile_WEB-300x172.png 300w, https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/DRV-Logo-Unterzeile_WEB-18x10.png 18w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1277\" height=\"912\" data-id=\"12714\" src=\"https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/VIR_Logo-cmyk-url-ohne-schrift-edited.jpg\" alt=\"\" class=\"wp-image-12714\" 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