{"id":4073,"date":"2022-01-29T15:41:20","date_gmt":"2022-01-29T14:41:20","guid":{"rendered":"https:\/\/traveldataanalytics.de\/?page_id=4073"},"modified":"2025-12-15T10:59:25","modified_gmt":"2025-12-15T09:59:25","slug":"about-tda","status":"publish","type":"page","link":"https:\/\/traveldataanalytics.de\/en\/ueber-uns\/wir-ueber-uns","title":{"rendered":"About TDA"},"content":{"rendered":"<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"tda-aktuelle-buchungslage-individuelle-produktperformance-tatsachliche-marktchancen\">TDA = Current booking situation + individual product performance + new market opportunities<\/h2>\n\n\n\n<p>Travel Data + Analytics GmbH (TDA) was founded in April 2019 by Dr. Markus Heller, a very experienced industry expert in tourism. He is supported by a motivated team of analysis and data science experts with many successfully managed projects in the travel industry.&nbsp;<\/p>\n\n\n\n<p>Use our insights and knowledge<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>to boost your own growth,&nbsp;<\/li>\n\n\n\n<li>to assert oneself even better in the competitive environment and&nbsp;<\/li>\n\n\n\n<li>to achieve your corporate sales and marketing goals as efficiently as possible.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"travel\" class=\"wp-block-group about-wrapper-travel wow slideInUp\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-large-font-size\">Travel<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\"><strong><strong>Many years of experience and data-driven knowledge of the holiday travel market cooperating with all important players<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">The tourism industry needs more and more reliable market data along the moment of truth at the counter - the time of booking -, to be able to understand better current trends and developments in the holiday travel market. With our data pool of Travel Intelligence, that is unique in the travel industry, TDA records the sales activities in the industry on a daily basis and, with its market reports, enables very up-to-date and reliable conclusions to be drawn about booking and spending behaviour. TDA supports the players in the travel industry to be able to better classify their own performance against the background of current market developments in comparison to the competition. We work for tour operators, airports, DMOs, shipping companies and accommodation providers to identify future potential as soon as possible and activate the right measures.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"data\" class=\"wp-block-group about-wrapper-data wow slideInUp\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-large-font-size\">Data<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\"><strong><strong>Weekly generated booking data from travel sales translated into practical market knowledge - the data world of Travel Intelligence<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">The core of TDA are the daily measured and very precise data from Travel Intelligence.\nTravel Intelligence stands for an industry driven data pooling solution with continuously recorded booking data, especially from tour operators and OTAs. The database is used to record the bookings actually made in all major sales channels (stationary travel agencies, online travel portals and mobile sales). Based on this market-representative data basis, we report on market -, demand - and product trends. We are gradually developing the tour operator market system that has existed since 2004. We are currently adding bookings in direct sales, the source markets of Austria and Switzerland and the holiday home segment.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"analytics\" class=\"wp-block-group about-wrapper-analytics wow slideInUp\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-large-font-size\">Analytics<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\"><strong>Das A in TDA: Ma\u00dfgeschneiderte Antworten auf individuelle Fragen<\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Further to our market-representative reports on booking trends, TDA offers a wide range of customer-specific analysis services. We condense big data and tourism market research into practically applicable market knowledge for you. Based on the objective data from Travel Intelligence, we derive the findings for our customers, which then form the basis for targeted product and sales management by tour operators, airports, DMOs, shipping companies and other tourism service providers.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"partner\" class=\"wp-block-group about-wrapper-travel wow slideInUp\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-large-font-size\">Erfolg entsteht durch Zusammenarbeit<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5ae0f54f5af3dae64c9e3d96538cbff4\"><strong>Mit starken Partnern und aktiven Mitgliedschaften in relevanten Netzwerken f\u00f6rdern wir den fachlichen Austausch und treiben Innovationen voran. So gestalten wir die Zukunft der Branche aktiv mit. Hier finden Sie unsere Partner und Mitgliedschaften.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group partner-wrapper\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-89840687a38e8234d298af03cccc7bdc\" style=\"color:#063376\"><strong>Unsere Partner- und Mitgliedschaften<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default partner-logos has-white-background-color has-background wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"75\" data-id=\"12703\" src=\"https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/FuP_Logo_RGB_07-2019-Kopie.svg\" alt=\"\" class=\"wp-image-12703\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"252\" data-id=\"12700\" src=\"https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/logo_gross.png\" alt=\"\" class=\"wp-image-12700\" srcset=\"https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/logo_gross.png 847w, https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/logo_gross-300x89.png 300w, https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/logo_gross-768x228.png 768w, https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/logo_gross-18x5.png 18w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"244\" data-id=\"12701\" src=\"https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/Travel-Industry-Club-1024x244-1.png\" alt=\"\" class=\"wp-image-12701\" srcset=\"https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/Travel-Industry-Club-1024x244-1.png 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18w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1277\" height=\"912\" data-id=\"12714\" src=\"https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/VIR_Logo-cmyk-url-ohne-schrift-edited.jpg\" alt=\"\" class=\"wp-image-12714\" srcset=\"https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/VIR_Logo-cmyk-url-ohne-schrift-edited.jpg 1277w, https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/VIR_Logo-cmyk-url-ohne-schrift-edited-300x214.jpg 300w, https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/VIR_Logo-cmyk-url-ohne-schrift-edited-1024x731.jpg 1024w, https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/VIR_Logo-cmyk-url-ohne-schrift-edited-768x548.jpg 768w, https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/VIR_Logo-cmyk-url-ohne-schrift-edited-18x12.jpg 18w\" sizes=\"auto, (max-width: 1277px) 100vw, 1277px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"12744\" src=\"https:\/\/traveldataanalytics.de\/wp-content\/uploads\/2025\/12\/Logo_Initiative-Pauschalreise_RGB.svg\" alt=\"\" class=\"wp-image-12744\"\/><\/figure>\n<\/figure>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>TDA = Aktuelle Buchungslage + individuelle Produktperformance + tats\u00e4chliche Marktchancen Die Travel Data + Analytics GmbH (TDA) wurde im April 2019 von Dr. Markus Heller, einem versierten Branchenkenner der Touristik, &#8230;<\/p>","protected":false},"author":1,"featured_media":873,"parent":8,"menu_order":32,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-4073","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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